Blackboard has lost some market share to Moodle and Blackboard but they are firing back.
Ray Henderson, president of the Blackboard Learn platform mentioned at Educause last week that Blackboard will be rolling out a free version of its latest products, which will be both hosted and supported, directly to teachers. Blackboard’s first foray into providing a free version of its services was actually forced upon it when it acquired Elluminate earlier this year.
Video: Face-Off Moodle v. Blackboard
To apply an idea from Chris Anderson, author of Free, Blackboard might beat Moodle’s “free” by becoming even more free. Blackboard is taking aim to undercut Moodle. For years Moodle has leveraged its zero cost to attract organizations with the wherewithal to install and manage the software. With this move, however, Blackboard eliminates barriers that previously prevented individual teachers from adopting an LMS.